1. 32 percent. The computer industry. Modems, computers, accessories and software.
2. 24 percent. The travel industry. Travel, hotels and events.
3. 19 percent. The entertainment industry. Interactive leisure products such as edutainment (infotainment and games), music and films (video, DVD and CD), books.
4. 10 percent. Gifts and flowers. Chocolates, postcards, flowers, gimmicks, merchandising,
5. 10 percent. Apparel and other product categories. Insurance and banking. Search databases/reference works. Transport, dispatch and communication. News reporting, research, information.
6. 5 percent. Food and beverage. Personal placing of orders and delivery. Provisions (food, drink, etc)
Source: Brand Building on the Internet by Lindstrom and Andersen.
FMA appoints executive director, response and enforcement
Management Editorial Team
April 18, 2024
The Financial Markets Authority – Te Mana Tātai Hokohoko – has appointed Louise Unger to join its executive leadership team as executive director for response and enforcement. The authority says
