May 3, 2004

Do you recycle paper, save penguins, support art in the community or send staff out to plant native trees? What is sustainable business all about – and are more New Zealand companies embracing it? Has it finally moved beyond fad and fringe to become an everyday fact of management life?

Jim Syme has, he concedes, always been intrigued by “management theory”. He majored in the topic at university. It seemed natural that he should view the roles of manager and director, including his own, as something of a lifetime study. You could, I suppose, call him a student of the art of leadership.