Article by John A Norrie, CEO Tranxactor Why Retail Groups Should Think Twice For decades, multi-merchant coalition loyalty programmes have been marketed as the silver bullet for retail customer engagement.
In today’s hyper-competitive retail landscape, the path to sustainable growth hinges on a critical question: How do you keep customers coming back? While discounting remains the go-to acquisition tool, the
How smart ad and marketing agencies can create sophisticated loyalty programmes to add substantial value to their client businesses. New Zealand’s marketing industry faces unprecedented challenges. Client budgets are shrinking
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Customer experience initiatives and everyday business activity need to be aligned. Unfortunately, in many cases, they are totally disconnected, writes David Allen. For some time, analysts like Gartner, Forrester, and
We have a responsibility to be ourselves, writes Jane McCarroll, because everyone else is…
It’s the glamour end of the sponsorship wheel – corporate sponsorship of New Zealand’s top…
The YouTube generation offers brands and businesses an opportunity for collaboration to reach younger and niche audiences – as well as an insight into the minds and hearts of Gen Y and Z, says Fiona Powell.
In a crisis it’s incredibly important that it looks like a company is taking the situation seriously and the best way to do that is to have the CEO, or highest-ranking local executive, represent the business in every media interview. By Fleur Revell.
Worldwide companies are ramping up their digital initiatives, according to a new survey from global consultancy McKinsey. And executives are leading the charge.
The age of digital experimentation is over, according to global consultancy McKinsey & Co. To stay competitive, companies should now be making a full commitment to going digital. To make the transition, the consultancy suggests seven “highly effective” habits to transform enterprises.
