March 1, 2009

COVER STORY: Why Marketing Matters – Top Tips For Recession Survival

As global recession bites into business bravado and crushes consumer confidence, marketing budgets inevitably come under pressure. It’s a good time to figure out just why marketing matters – but are business leaders getting the message? Can companies boldly market their way through tough times? And with more channels to choose from – how best to do that?

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NZIM : Managing the Tough Times

Managers matter most when tough times loom The New Zealand economy, along with much of the global economy, is in recession. Both look likely to remain in this negative state of fortune for much of 2009. Tough economic times are when managers matter most to an organisation but it is also the time when they most frequently draw the short straw, says the New Zealand Institute of Management’s national chief executive, David Chapman.

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