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John Norrie

Are coalition loyalty programmes a trap?

December 1, 2025

Article by John A Norrie, CEO Tranxactor Why Retail Groups Should Think Twice For decades, multi-merchant coalition loyalty programmes have been marketed as the silver bullet for retail customer engagement.

Management magazine strives to inspire New Zealand leaders today with forward thinking that helps them define who they are as a leader, how they want to lead and how others want to be led.

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Management Magazine strives to inspire New Zealand leaders today with forward thinking that helps them define who they are as a leader and helps them understand how they can become a better leader.