Management Commercial

Why the next six months will define NZ's economic recovery, and what business owners need to be doing in that period.

Beyond survival

After a punishing economic cycle Kiwi businesses are emerging into something of a stabilisation period. Cautiously optimistic, past the worst, but with operating costs still biting and reinvestment held back. Why the next six months will define the recovery, and what business owners need to be doing in that period.

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How smart ad and marketing agencies can create sophisticated loyalty programmes

The loyalty goldmine

How smart ad and marketing agencies can create sophisticated loyalty programmes to add substantial value to their client businesses. New Zealand’s marketing industry faces unprecedented challenges. Client budgets are shrinking

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