November 21, 2004

CORPORATE COMMUNICATIONS Corporate Identity – Does recognition really deliver dollars?

A company’s identity and reputation affects every aspect of corporate life: share price, recruitment, sales, even the successful implementation of an acquisition strategy. Corporate identity guru Elinor Selame is an internationally recognised expert, author, speaker and consultant on identity, brand asset management and visual communications strategies. She is co-founder of BrandEquity International, a Massachusetts-based consulting firm whose corporate clients included Eastman Kodak, IBM, Levi Strauss, Amoco Oil and Bank of Boston. The author of three books on identity, Selame writes regularly for communication industry magazines including Business Age, Chief Executive, Public Relations Journal, Brand Marketing and Trademark World.

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TECHNOLOGY REVIEW 2004 Steady As She Goes

‘M&M’ sums up the business ICT marketplace in 2004 – mature and mainstream – nothing dramatic, just quiet consolidation, steady growth and ongoing convergence. Oh, and did we mention plenty of zany, hot new devices? Glenn Baker looks back at the technology year that was.

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TOURISM STRATEGY Pure Thinking – The strategies for selling New Zealand

New Zealand’s tourism industry dates back to 1870 when Victorian ladies and gentlemen marvelled at the wonders of Tarawera’s Pink and White Terraces. The industry has come a long way but there is still some distance to go. The future success of New Zealand’s tourism industry will depend on the management and marketing strategies behind this rapid growth industry. Just how good are they?

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