October 27, 2014

As labour markets tighten, smart employers look for ways to add value to the employee experience to attract and retain top talent.

As the Millennials become just another generation in our workforce, marketers and employers alike are looking at the next wave of consumers/employees: The Homelanders* or Generation Z. Representing only 1.5 percent of the population more than the Millennials, these young people, born 1995 or later, make up 25.9 percent of the United States' population and contribute $44 billion to that country's economy. Moreover, they are different from their predecessors in a number of ways.