Inbox: Taking organics across the ditch

Organic Systems will be working alongside New Zealand Trade and Enterprise (NZTE) on its ‘Organic and Green Path to Market Programme’ which also includes presence at the Organic Expo and Green Show 2011.
The programme’s aims are to assist participants in preparing market entry strategies for Australia, to help build export readiness and to work with participants to assess future sales and distribution in the Australian market.
“Australia offers real opportunity for growth and profit for New Zealand companies. To this end we have developed programme for small to medium sized organic/green/natural companies to assist their market entry into Australia. Organic Systems will be the company helping us bring this programme to life,” said Jo McEvoy, NZTE business services manager.
NZTE acknowledges the growing organics sector as one where New Zealand’s natural advantages can be ably utilised. The organics sector encompasses many different products including food and beverage, clothing and personal care.
“We are committed to long-term strategy of bringing New Zealand companies to Australia,” managing director of Organic Systems, Brendan Hoare said. “In doing so we not only expose New Zealand companies to Australian and international markets, but build capacity within the sector and give it confidence to grow. The Expo is the perfect place to do this.”
• For more information on NZTE’s Organic and Green Path to Market Programme, contact Jo McEvoy on [email protected].
• For enquiries on the Organic Expo and Green Show 2011, contact Brendan Hoare on [email protected].