CONTENTS : May 2008

Cover Story : POLITICAL BELIEFS – Censored at Work?
Is talking openly and honestly about politics one of the final workplace frontiers? Is it, as some would argue, sign of an exceptionally enlightened and intelligent workplace culture? Or should managers censor their political colours at work?

Marketing History : THE WAY WE WERE – Our Marketing History
Ian F Grant, founder and editor of NBR Marketplace, the predecessor to NZ Marketing Magazine, takes look at the early days of marketing and the contribution the publications have made to the profession.

Recruitment : DEALING WITH DIFFERENCE – Diverse Workforce
New Zealand’s workforce is becoming increasingly diverse – but cultural difference can create recruitment hurdles. How can employers help level the recruitment playing field and ensure they don’t miss out on top candidates because of poor cultural communication?

Websites : SITE FOR SORE EYES – Making the Web work for you
Website expert David Kelly says only two things matter when it comes to an online presence – presentation and persuasion – what he calls the two Ps of website excellence. Management Magazine gets the low-down from him on how to build and maintain successful site for your business.

Case Study : RIDING THE TECHNOLOGY WAVE – Success and secrecy
Born out of Waikato University research project, Endace has conquered the world of network monitoring and hardware acceleration, with firm technological base supported by ongoing product and sales innovation.

People Management : YOU’RE FIRED – Exiting Employees who hold you Back
It’s not an easy topic to discuss, both for relationship and legal reasons, but sometimes an employer does need to relieve themself of non-performing worker. Lawyers discuss the process.

Management Women : WOMEN IN POWER – Forum Discussion
In honour of International Women’s Day, Pauline Herbst hosted forum discussion with five of the consumer electronic industry’s power players. Yes, they are all women – but more importantly they are business people serving at the upper echelons of management.

Recruitment : CONFORMING OR CONSCIENTIOUS – When Personality Pays
Google ‘psychometric assessment’ or ‘personality profile’ and you will find literally hundreds of different tests available. The use of these tests is growing and not just in recruitment.

Strategy : THE CURSE OF THE OPERATIONAL MANAGER – Business as Usual
Having trouble turning your strategic vision into results? You may want to look at the managers in your business. Are they selected and trained for operational competency?

• EDITOR’S LETTER
• IN TOUCH
• COMMENT on Managing the Brain Gain
• THOUGHT LEADERS: PRESENTING TO MANAGERS Richard Allen
• POLITICS: THE NIGHTMARE SHADOWING KEY’S DREAM RUN Colin James
• ECONOMICS: RECESSION OR SIMPLY SUBDUED? Bob Edlin
• CORPORATE GOVERNANCE: WHEN THE GOING GETS SLOW – GOOD DIRECTORS GET GOING Jens Mueller
• BOOK REVIEWS Reg Birchfield, Nick Marsh, Graham Medcalf
• NZIM: POLITICALLY FREE MMP Tom McBrearty
• SUSTAINABILITY: SOCIAL SUSTAINABILITY IN THE SPOTLIGHT Rachel Brown
• CONSULTATION: MANAGING OLDER WORKERS Kevin Gaunt
• TEN TOP TIPS: BUILDING MANAGEMENT TEAM Roger Branch

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