Finding and realising the potential of business is psychologically difficult. It will always be opposed from within because it means breaking with old, established habits. It often means giving up the very skill people are proudest of. To fight the threat, to manage an imbalance, and above all to makes process efficient despite its inherent weaknesses, requires great effort.
Searching for the potential of opportunity in company’s vulnerabilities, limitations, and weaknesses is therefore likely to be resented by its most accomplished people as direct attack on their position, pride, and power. This is the reason why the opportunities are often not realised by the industry leaders but by people on or near the outside. That this area is difficult, both objectively and psychologically, only means that businesses have to work hard at it and that managements have to stress it heavily.
Action Point: Convert the vulnerabilities of your enterprise into opportunities.
Managing for Results
Extracted from Peter Drucker’s book The Daily Drucker.
