Customers across wide range of business sectors have made it abundantly clear what does, and doesn’t, impress them. Their feedback sorted out who got the gongs at the inaugural New Zealand Annual Roy Morgan Customer Satisfaction Awards held in Auckland recently.
Michele Levine, CEO of Roy Morgan Research, says customer satisfaction is absolutely vital to every New Zealand business, “particularly in the new age of social media where any negative customer interaction can literally be broadcast to thousands of people virtually instantly”.
She says the rankings and subsequent awards are the result of single question – the same question across numerous categories – which asks consumers to rate products and services they have used on five-point scale.
The awards are based on Roy Morgan Single Source which surveys over 12,000 New Zealanders annually.
2011 Annual Award Winners:
Finance
Financial Institution of the Year – SBS Bank
Major Bank of the Year – Kiwibank
Travel & Tourism
Domestic Airline of the Year – Air New Zealand
International Airline of the Year – Singapore Airlines
Hotel of the Year – Novotel
Retail
Coffee Shop of the Year – Muffin Break
Clothing Store of the Year – Postie
Department Store of the Year – Kirkcaldie & Stains
Furniture/Electrical Store of the Year – Harvey Norman
Hardware Store of the Year – Bunnings
Liquor Store of the Year – Liquorland
Music/Book Store of the Year – JB Hi-Fi
Pharmacy of the Year – Unichem
Quick Service Restaurant of the Year – Subway
Shoe Store of the Year – Hannahs
Sports Store of the Year – Hunting & Fishing
Supermarket of the Year – Pak ’n Save
Telecommunications
Home Phone Provider of the Year – Vodafone
Internet Service Provider of the Year – Paradise
Mobile Handset of the Year – Apple iPhone
Mobile Service Provider of the Year – 2degrees
Utilities
Electricity Provider of the Year – Energy OnLine
Gas Provider of the Year – Genesis Energy
Automotive
Car Manufacturer of the Year – Suzuki
