When are the most effective post times for various kinds of social media? Social Media Today blog has some advice on optimal moments to let your fingers do the talking.
Twitter: at noon, 5pm and 6pm midweek and on weekends.
Facebook: Saturday morning is the optimal time for any post, although those posted around noon also get more traffic.
Blogs: Monday morning is the best time.
The lesson for marketers: Social media (like email) has become kind of adult homework. The optimal times match the times when busy professionals have few minutes to browse the web and catch up on things they just don’t have time for during the workday. Scheduling your social media posts can increase results – and repeating Tweets helps too. And it’s easy to test your own audience’s reaction to posts made at different times of day to find the optimal time for your content. M
Embracing the future of work – HR Changemakers Festival 2024
Management Editorial Team
July 18, 2024
Employers and HR professionals grappling with how to attract, retain and engage their people during times of economic uncertainty are being invited to learn from a top Kiwi entrepreneur and
