Inbox: Peter Drucker essay contest

The Peter Drucker Society Europe (PDSE) has launched the “3rd Global Peter Drucker Challenge”. The essay contest for young managers, entrepreneurs and students aims to raise young people’s awareness of the works and ideas of Peter Drucker and promote management philosophy that puts the human being in its centre.
The authors of the top two essays will win cash prize of €1000 each and be flown to Vienna, where they are invited to participate in the “Global Peter Drucker Forum 2012” on November 15-16 this year. In addition, up to 40 authors of high quality essays will get free access to the high profile management conference.
This year’s essay contest has the overarching theme “Reinventing work, reinventing organization”. The theme is closely tied to the life and work of Peter F Drucker who died in 2005.
In the 1940s, Drucker was invited by General Motors to systematically study the inner workings of the then biggest corporation in the world. In the process, he “invented” the discipline of management. In the decades that followed, Drucker anticipated and observed the manifold changes that work and the organisation of work went through.
He charted the rise of the knowledge worker, the emergence of the entrepreneurial society, and the increasing need to “manage oneself”. He described these in detail in books like Landmarks of Tomorrow (1959), The Age of Discontinuity (1969), Innovation and Entrepreneurship (1985), Management Challenges for the 21st Century (1999), and Managing in the Next Society (2002).
The Drucker Challenge essay contest invites students, junior managers, and entrepreneurs from around the world to follow in Peter Drucker’s footsteps. Their task is to draft picture of how the organisation of work will look in the future and what working life would have to look like in order for it to bring value to themselves and to others.
Winners will be chosen by an international jury headed by Lynda Gratton, professor of management practice at London Business School.
Essays, which must be between 1500 and 3000 words long, are due by 30 June.
• For more information on the Peter Drucker Challenge:
www.druckerchallenge.org
•For more information on the “Global Peter Drucker Forum” and this year’s conference theme “Capitalism 2.0”:
druckersociety.at/index.php/peterdruckerhome M

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