India trip pays off for Kiwi exporters

India is one of Asia’s fastest-growing economies with burgeoning middle class that already numbers 560 million. Rapid urbanisation is changing Indian dietary habits and is creating significant demand for protein and specialty foods.

The group visited Delhi, Mumbai and Bangalore, and attended 109 meetings with prospective buyers, customers, business partners and Kiwi companies already working in India. Business workshops were held by ANZ India, NZTE, the New Zealand High Commissioner to India, KPMG and AZB Partners.

“The goal was to give customers better understanding of how to do business in India and connect them with ANZ’s networks in India that will help them expand their business into this enormous market,” said Sunil Kaushal, ANZ head of India relations.

“Already the new connections have paid off for several customers, who have secured new orders for their produce, while others built relationships that are expected to lead to more export orders.”

For example, Heath Wilkins, of Birdhurst/Golden Bay Fruit, doubled the number of containers of apples he exports to the Indian market by cementing existing contacts and establishing new ones during the trip.

“The opportunities for New Zealand exporters are enormous. However, capitalising on the demand requires New Zealand businesses to have good understand of India, great relationships with business partners, and sound knowledge of the products Indians want to buy,” Kaushal said.

“With presence in 32 countries, including India, ANZ has the networks to help New Zealand businesses reach out to new markets and new opportunities.”

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