INTOUCH : Export led? Productivity driven?

Kiwi Co has fair way to go on both counts, according to just released survey that goes “behind the walls and inside the minds of Kiwi companies”.
The third PricewaterhouseCoopers Clever Companies/EMA Survey 2007 didn’t have lot of good news for those pushing the export message. More than 60 percent of surveyed companies in our export-led economy aren’t going anywhere and don’t intend to. That drive rests with just 27 percent of the sample.
Things look slightly brighter in terms of the push on productivity – businesses are at least talking the talk: almost three quarters said it was important to measure and 41 percent rated it “extremely important”, but there was some confusion as to what should be measured with most relying on an assessment of volume/scale rather than productivity, the report found.
The report also checks business outlooks on innovation (important), sustainability (growing awareness) and R&D (29 percent spend nothing on it at all). Despite this, the majority of respondents are bullish about their prospects over the coming year. One might wonder why.
www.clevercompanies.co.nz Kiwi Co has fair way to go on both counts, according to just released survey that goes “behind the walls and inside the minds of Kiwi companies”.
The third PricewaterhouseCoopers Clever Companies/EMA Survey 2007 didn’t have lot of good news for those pushing the export message. More than 60 percent of surveyed companies in our export-led economy aren’t going anywhere and don’t intend to. That drive rests with just 27 percent of the sample.
Things look slightly brighter in terms of the push on productivity – businesses are at least talking the talk: almost three quarters said it was important to measure and 41 percent rated it “extremely important”, but there was some confusion as to what should be measured with most relying on an assessment of volume/scale rather than productivity, the report found.
The report also checks business outlooks on innovation (important), sustainability (growing awareness) and R&D (29 percent spend nothing on it at all). Despite this, the majority of respondents are bullish about their prospects over the coming year. One might wonder why.
www.clevercompanies.co.nz