JUST GOOD BUSINESS NEWS: Green Choice Unchanged

Recession hasn’t curbed consumer choice for green products and services even if they cost little more, according to new US survey. Half the 1000 people surveyed by Green Seal and EnviroMedia Social Marketing say they are buying just as many green products; 19 percent say they are buying more, while 14 percent have reduced their green spend. Green advertising only influenced nine percent of consumers; brand loyalty 15 percent and product reputation 21 percent.

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