Putting more fizz into Coca-Cola

Kent has tried to rejuvenate an inward-looking, “arrogant” corporate culture and has reinvested cost-cutting dividends in brand development. In an edited interview with HBR’s editor in chief, Adi Ignatius, he talks about the company’s sustainability initiatives, the value of having 33 million Facebook fans, and why an executive should never have dinner alone.

 

 

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