Far from being best kept secrets, great Kiwi experiences or people are something to brag about – and next year’s World Cup Tournament offers the incentive to do just that.
“Given how rare it is for this country to host truly global event, it’s the perfect opportunity for Kiwis abroad to re-connect with their homeland and tell people around the world what is going on here,” suggests local business leader Stephen Tindall.
Chair of the Kiwi Expat Association (KEA), he was speaking at last month’s launch of “Pass it On” – KEA initiative designed to spread the global good word about what this country has to offer. Along with non-Kiwis who love New Zealand, our expats are being asked to tell their mates and business contacts about everything this country has to offer at time when the Rugby World Cup 2011 is already creating point of focus.
“From our fashion designers and musicians to our yacht designers and our superb pinot noir, we have talent and products which our international supporters’ club can spread the word about,” says Tindall.
KEA executive director Ross McConnell says our artists and business folk can use Pass It On to network and engage with other Kiwis offshore.
“The project will give us legacy and lasting database of contacts well after the final whistle has blown at Eden Park.”
More at www.passiton.co.nz
