UPFRONT Have Your Say

For the June issue of Management magazine Jim Robinson is examining the concept of the chief executive as brand in their own right. Just how much power does the CEO add by being fully aligned with the company brand? And how to best do it?

Give us your opinion.
Tell us of CEO who you consider to be brand and what makes them different to other CEOsYour name (optional)Your title (optional) Your company (optional)Are you happy to be contacted for further comment in the magazine? Yes/No
If yes, what is your phone number or email address?
Email responses by May 16 to [email protected] or go to
www.management.co.nz and hit the survey button. The best answers will be published
in the June issue.

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