Trendwatching.com calls them citysumers, the hundreds of millions (and growing) of experienced and sophisticated urbanites who are ever more demanding and more open-minded, but also more proud, more connected, more spontaneous and more try-out-prone. They are eagerly snapping up whole host of new urban goods, services, experiences, campaigns and conversations.
Trendwatching.com identifies three drivers behind the citysumers trend:
1. The huge increase in the number of urban dwellers all around the world.
2. The ever-increasing wealth and power of cities and those who live in them.
3. The spread of urban culture and values.
For more visit: http://trendwatching.com/briefing
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