Panel: Brands that Last

Auckland

A brand is no longer what we tell the consumer it is. It’s what consumers tell each other it is.

It's more critical than ever for brands to become connected living experiences, embodying core values. Creativity and design plays a crucial role in leading brands in this era of reinvention.

This panel will discuss the key factors in maintaining the longevity and relevance of successful brands, including brand strategy and management.

Panellists include:
Nick Brown, General Manager Content, Commercial and Public Affairs, NZ Rugby Union
Pierre van Heerden, General Manager New Zealand, Sanitarium Health & Wellbeing

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