Contents

New series: Stories of NZ enterprise success
Vicki Jayne’s eight-part sector-by-sector review of the underlying drivers of success in key parts of the New Zealand economy.
This month: manufacturing.

Cover Story
Made In New Zealand
Innovation Nation – Myth or Reality?
Despite capricious currencies, low-wage competition and financial crises, New Zealand’s manufacturing is learning its role as mainstay of our economy. Can its trademark innovation also put some serious grunt behind our GDP growth? Vicki Jayne checks out the manufacturing challenge.

Features
Face to Face: Thomas Friedman – lessons from the USNew Zealand can learn much from America’s current economic and political plight says US Pulitzer Prize winning author Thomas Friedman. He told NZ Management’s Reg Birchfield we should focus on five fundamentals.

Advertising: Cracking the ad code
What makes an advertising agency great? It’s much more than just the creative work. The 2012 Fairfax AdMedia Agency of the Year Awards judged the business side of agency performance. By Ruth Le Pla.

Professional Development: My MBA
Blood, sweat and cheers. Undertaking an MBA is transformational process. But is it worth it?
Vivienne McLean finds out.

Professional Development Guide
Bi-annual guide for smarter leaders.

The Director

Kerryn Downey: Receiving confessions
Reg Birchfield
Building better boards Reg Birchfield
Director fee realities Sherry Maier
Design and build governance Jo Brosnahan
Better board evaluation options Iain McCormick

EDITOR’S LETTER
INBOX: News and views
FOCUS
AS I SEE IT: Paul Johnson
MANAGERS ABROAD: Nick Wheeler
NZIM: Cause for concern Reg Birchfield
EXECS ON THE MOVE
EXECUTIVE DEVELOPMENT

OPINION

POLITICS: Lurking laws of budgets and taxes Colin James
ECONOMICS: Independent panel signals switch Bob Edlin
LEADERSHIP: Rise of the self-serving leader Reg Birchfield
THOUGHT LEADER: Manage the damage Tim Nichols
BOOKCASE: The Enemy of Engagement; Walmart in China Reg Birchfield, Ruth Le Pla

ADVICE

EXEC HEALTH: Lifting our game Peter Tynan
TOP TIPS: How to give constructive feedback Shaun McCarthy

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