This includes making the most of an uncertain and pressured environment. “Going for growth in go-slow world,” available on the McKinsey & Company website, shows how businesses can use their economic muscle and strategic options to maintain momentum. Also there, “What business can do to restart growth” argues that business should take the lead in driving innovation and investment to restore growth. And classic McKinsey Quarterly article, “Strategy under uncertainty,” published in 2000, explains framework that helps executives determine the level of uncertainty and tailor the strategy process to it.
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