Inbox: Most reputable of all

NZ Management’s Most Reputable Organisations will be revealed next month.
The survey to find the organisations that directors, CEOs and other top level leaders think are New Zealand’s most reputable, is conducted for NZ Management by global management consultancy Hay Group, which has for years helped America’s Fortune magazine find the World’s Most Admired Companies.
New Zealand’s annual survey was launched last year. It identifies the country’s most reputable companies, state-owned enterprises, government departments and not-for-profit organisations. One winner is named in each category and the overall winner is chosen from the winners of the four categories.
“We have had an excellent response to the survey again this year,” says Ian MacRae, managing director of Hay Group New Zealand. “And once again, the respondents are either directors or from the top level of the organisational hierarchy. What we try to measure is how leaders throughout the New Zealand economy rank their peers’ performance in reputational sense.”
Some of the findings and changes in ranking are surprising and, MacRae thinks, are in part reflection of marketplace performance or differences in perception and, to lesser degree, minor change in two of the criteria used to rate performance. “Whatever caused the changes, it is very robust piece of research again this year and very interesting in what it tells us about our most respected.”
The survey this year asked respondents to rank their nominated organisations on 13 criteria. Two criteria added this year related to perceptions of “transparent and effective corporate social responsibility policies and programmes” and evidence of “robust and appropriate risk management policies and practices”.
“As the marketplace becomes increasingly competitive it is obvious that organisations of every kind are putting more store by perceptions of their reputation,” says MacRae. “We are finding more organisations asking us what strategies contribute most to their performance and ultimately their reputation as top performing organisations.”
Once again, “strong and effective leadership” shows up as the principal reputational factor on which companies and organisations must perform well if they want to attract the notice and admiration of their peers. M

Next month’s NZ Management will detail the survey findings and interview category finalists and winners.

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