Product differentiation emerged as prime mover for companies developing greener products and services, in recent study from research company Forrester.
In report based on interviews with 72 consumer product strategy professionals and including feedback from such organisations as Apple, Dell, Levi Strauss and Greenpeace, it was found that 84 percent of those surveyed had environmentally conscious or socially responsible product either in development or on the market. The most commonly cited rationale (by 71 percent) was product differentiation, followed by desire to be leaders in the green space (61 percent) and cost savings (35 percent).
As to where the internal push comes from, 58 percent said product managers and strategists were responsible and 46 percent credited the CEO.
Human capability and wellbeing: New Zealand’s real growth challenge
Management Editorial Team
December 12, 2025
The wellbeing of the workforce powering New Zealand’s economy matters more than ever, as a new report finds just how strained the workforce has become. By Julie Cressey of Telus
