Magazines Still Relevant

A survey by Research International showed that Management magazine is read regularly and thoroughly by senior management in the country’s largest companies.
Two hundred and fourteen senior executive readers of Management responded to self-completion questionnaire last November.
“Our aim was to check whether CEOs, CFOs and other senior managers from New Zealand’s top 500 companies were in fact, still reading Management as conscientiously as they had previously,” says Reg Birchfield, the magazine’s publisher.
“We also wanted to check Management’s current value as an advisory tool for the country’s top managers and its role in the workplace, particularly in relation to other media, business publications and the Internet.”
Key findings from the survey include:
? 84 percent of respondents saw Management’s coverage of management issues and trends as comprehensive, 71 percent believed it to be authoritative and 67 percent considered it an important source of information useful in their working lives.
? Respondents considered business magazines and newspapers the most valuable source of business information and analysis. Rankings: business media 50 percent; daily newspapers 44 percent, Internet 13 percent, tele-vision seven percent, and radio seven percent.
? On average, senior managers spent 25 minutes reading the latest issue of Management.

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