Rupert Murdoch’s new interactive newspaper

The project, jv with Apple which employs more than 100 editors, writers, designers and videographers, has cost US$30 million so far and will operate at cost of $500,000 week going forward, fraction of the cost of publishing on newsprint but huge investment in digital-only – let alone tablet-specific – journalism operation. The price for readers is 99 cents week, or as Mr Murdoch noted, 14 cents day. There will also be $39.99 annual subscription, and two-week free trial sponsored initially by Verizon.

For Murdoch, The Daily is bet that he can achieve meaningful scale for marketers while charging consumers for general-interest publication, hugely successful model for print media before the web but one that’s challenged publishers in new media.

http://adage.com/digital/article?article_id=148620

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New General Manager at Meridian

Meridian Energy has appointed Rory Blundell to the newly created role of general manager, strategy and portfolio.  He was previously the firm’s group strategy manager. Meridian says he brings more

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