Rupert Murdoch’s new interactive newspaper

The project, jv with Apple which employs more than 100 editors, writers, designers and videographers, has cost US$30 million so far and will operate at cost of $500,000 week going forward, fraction of the cost of publishing on newsprint but huge investment in digital-only – let alone tablet-specific – journalism operation. The price for readers is 99 cents week, or as Mr Murdoch noted, 14 cents day. There will also be $39.99 annual subscription, and two-week free trial sponsored initially by Verizon.

For Murdoch, The Daily is bet that he can achieve meaningful scale for marketers while charging consumers for general-interest publication, hugely successful model for print media before the web but one that’s challenged publishers in new media.

http://adage.com/digital/article?article_id=148620

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