IN TOUCH : Ego-surfing is good for you

Googling yourself is good thing to do regularly, if you’re professional and especially if you’re job-hunting, says head hunter.
Although some dub it ‘ego-surfing’, Megan Alexander, the general manager of recruitment company Robert Half, says it could be wise career move to conduct web search to see what information about you is available online.
“All professionals should protect their reputation by monitoring their online presence, but this is especially critical for job seekers,” said Alexander.
“Many employers now routinely perform internet searches to quickly learn about applicants’ interests, experience and industry involvement. What is visible to you also is visible to potential employers,” she says.
“Job-seekers need to pay attention to what they share online, including contributed content, article comments and photos – and take steps to ensure the image they project is professional.”
She suggests job-hunters:
1. Set alerts using Google or other tracking services to receive notification each time something new is said about you, and delete any content that could be seen as unprofessional or controversial.
2. Use privacy settings to control access to personal information.
3. Comment online on topics in your field, or write columns for industry organisations.
4. Exercise discretion. Keep comments constructive.
5. Keep your LinkedIn and Google profiles up to date.