UPfront IP ignorance

What is an organisation’s intellectual property worth?
According to international stock exchange assessments, an estimated 60 percent of company’s assets are IP related but recent Australian survey found few organisations conduct IP audits or valuations. It also found that having senior management or board members involved in IP management was rarity.
The survey of around 100 organisations was carried out by law firm Freehills and the Centre for Corporate Change at the Australian Graduate School for Management.
The best results came either from smaller firms or multinationals. Mid-sized businesses in particular risk losing their ability to compete internationally unless they pay more attention to capturing and managing IP assets, the survey authors warn.

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