UPfront Women prefer coaches

Already multi-billion dollar business in the US, executive coaching is still on the rise and rise.

A recent survey conducted by the California-based Centre for Creative Leadership suggests more organisations are turning to coaches. Almost every organisation polled was “fairly knowledgeable about coaching” and the majority said they had had “personal experience” with coach.

Although nearly 40 percent of the respondents said that coaching was used to groom high-performing managers for advancement, coaches now seem to be more often engaged to help under-performing managers. However, more senior executives rated their coaching experiences higher than those at lower management levels.

Nearly half of the enterprises surveyed said that coaching was “moderately” or “broadly” available in their organisations. But the vast majority, 84 percent, thought that coaching should be more available.

Of those managers who had worked with coach, 75 percent characterised the experience either as “effective” or “very effective”. Women generally rated the experience more positively than men.

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