Engineering leader to oversee Fergus’ global technology direction

Fergus, a job management software provider for the trade industry in Australia and New Zealand, has announced the appointment of Ben Gracewood as Vice President of Engineering, based in Auckland.

The company says in a statement that in this new company position, Gracewood will head an engineering team in delivering innovation and hold responsibility for further building out the Fergus cloud-based job management software created for plumbers, electricians and other trade businesses.

Mark Bartels, CEO at Fergus, says Gracewood is a respected figure in the New Zealand tech community.

“He will be a tremendous asset to our … engineering team and a strong partner for us at Fergus. We have found an engineering leader who not only understands the complexities of SaaS and marketplace payments platforms but also shares our commitment to customer success and product innovation.”

Gracewood comes to Fergus with more than 20 years of experience in solutions architecture and systems engineering.

Ben Gracewood. Image supplied.

Fergus says he has been instrumental in providing the engineering vision, strategy, and leadership to support the expansion of start-ups including Kolatr, an AI platform for the fashion retail sector, and for multi-national companies including Westpac where he was Chief Experience Officer – Experience Engineering.

Gracewood also previously worked at Vend for more than seven years in several senior positions, including as Chief Delivery Officer and Chief Engineering Officer.

Earlier in his career, Gracewood worked in solutions and architecture development roles for Intergen and Datacom and was also a Senior Analyst with BT Financial Group.

Fergus was founded in 2012 and serves over 21,000 tradespeople worldwide.

The firm also recently announced the appointment of Christina Knock as Vice President of Marketing and Adam Maddox as Head of Product.

“These executive hires, alongside the recent addition of Gracewood, mark an important step in the company’s growth under CEO Mark Bartels, who joined in August 2024,” the company says.

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