100% Pure brand ‘broken’
Pure Advantage campaign manager Duncan Stewart says New Zealand has now largely acknowledged that we may not live up to our 100% Pure image.
Home » Archives for October 19, 2011
Pure Advantage campaign manager Duncan Stewart says New Zealand has now largely acknowledged that we may not live up to our 100% Pure image.
Three days before the big Rugby World Cup final game, Stanford University’s Professor George Foster has told an Auckland University MBA breakfast audience the All Blacks could get better value from their brand.
Demand for energy in Asia will almost double in the next 25 years, according to Dr Tsutomu Toichi, senior managing director and chief knowledge officer at the Institute of Energy Economics, Japan (IEEJ).
In a week when much else turned to environmental custard, media darling LanzaTech continues to pump out the good news.
McKinsey’s latest, and sixth, global survey of execs shows more of them are now managing sustainability to improve processes, chase growth and add value rather than relying on reputation alone.
More companies should link environmental, social and governance issues into their business models – and act on them.
Almost two weeks after the MV Rena ran aground at Astrolabe Reef, Prime Minister John Key met Tauranga businesses while his Government was deciding whether to put together a financial package to help those affected by the oil spill. Executive Update‘s economic correspondent Bob Edlin reports.
The MV Rena oil disaster off the Bay of Plenty coast does not yet pose a threat to New Zealand’s clean green image, according to brand expert Professor Malcolm Wright.
Legal liability for the MV Rena oil spill will “almost certainly” extend beyond the “token sum” charges laid so far under the Maritime Transport Act (MTA), according to Vernon Rive, a senior lecturer in law at AUT Law School, AUT University.
Massey University’s professor Malcolm Wright argues the spill may not spell disaster for our national clean green brand – yet… Pure Advantage steps up its push for green economic growth… The RMA, rather than the MTA, looks like the best bet for oil spill compensation… McKinsey sustainability survey shows improvements…
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