Business training lacks relevance

That’s according to an online Colmar Brunton-David Forman Business Training Survey carried out earlier this year.

David Forman MD Olivia Blaylock says the results emphasise how crucial it is for businesses to source professional training which is tailored to their employees’ needs. 

“At the moment, it’s obvious the training dollar could be spent better. If New Zealand Inc is to become more competitive internationally, we have to ensure our workers are trained to reach their full potential.” 

About half of the people surveyed said they had received technical skill development training in the previous year. Only 17 percent of them said they had received training related to customer service, and 12 percent sales skills.

When it came to what they want in the next year, less than 10 percent of respondents said they wanted more training in sales skills or customer service. 

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