Cover Story : Why Marketing Matters – Top Tips For Recession Survival
As global recession bites into business bravado and crushes consumer confidence, marketing budgets inevitably come under pressure. It’s good time to figure out just why marketing matters – but are business leaders getting the message? Can companies boldly market their way through tough times? And with more channels to choose from – how best to do that? by Vicki Jayne
Face to Face : Wielding The Power – Measured Approach
Transpower CEO Patrick Strange doesn’t like the media spotlight but accepts it as necessary part of his role at the head of New Zealand’s national electricity grid operator. by Craig Howie
Information Technology : Stop Blaming the System – Solving Process Problems
In struggle to improve service and administrative processes, many businesses and public sector organisations are spending millions on IT systems and software – when the problem is actually right under their noses and lot cheaper to fix. by Hamish Elliott
Knowledge Transfer – Initiating New CEO
We’ve all been there – started new job with little or no handover. AIG New Zealand did things differently when outgoing CEO Rob Ryan and incoming CEO Matt Harris worked together. by Ellen Read
Leadership : Leading In Tough Times – How Things Change
When times get tough, it’s more important than ever that leaders step up to the mark and prove their worth. NZ Management asked some of the country’s leadership experts for their views and advice.
Profile : Volunteering To Improve Efficiency – Steep Learning Curve
Rachael Lowe has learnt the hard way that moving the goalposts can create success at different, but nonetheless satisfactory, level. by Janine Ogier
Professional Development : Hitting For 6 – And Upping The Run Rate
Being professional cricketer might seem like dream come true, but in many ways it is job like any other and requires the same employer commitment to recruitment, retention and productivity as other professions – especially in the increasingly global market. by Ellen Read
Executive recruitment : Virtual Hiring Ventures – Give Me The Job Or…
Guns? Nudity? This is not executive interviewing as we know it. But in virtual reality, the boundaries are very different – as Helen Tatham discovered when she investigated trends in online executive recruitment.
Volatility : Managing In Volatile Times – Balancing the Books
In the first of five-part series by Deloitte on how to make the best of the tough times, Deloitte partners Barry Jordan and Jamie Schmidt share their expertise on cash, debt, valuations and liquidity.
Plus
Editor’s Letter: Recession Overdose
In Touch: Comment On: Tri-mentoring – New Spin On An Old Practice
Executive Development
NZIM: Leaders Must Restore Trust – Reg Birchfield
Just Good Business
News
Guides and policies: Choosing The Right Paper
Sustainability: Never Waste Crisis – Peter Neilson
Opinion
Thought Leader: Know Who To Know How – Ivan Moss
conomics: Are banks in for more scrutiny? – Bob Edlin
Politics: On Hide-ing to Nothing – Colin James
Books – Reg Birchfield, Vicki Jayne, Ellen Read
Advice
Insolvency: Dodging The Domino Effect – Bret Gustafson
Consultation: Moving Offices: Use Professional – Kevin Gaunt
Employment Law: Workplace Drug Testing – Positive Result? – Greg Cain and Amy Cunningham
Ten Top Tips: How To Protect Your Business IP – Philip Thoreau
