New Zealand’s largest custom research agency TNS New Zealand has merged with Research International. The move is the result of global integration of the two brands that are both part of WPP, the world’s largest communications group.
The Research International (RI) brand has been retired. TNS specialises in advising clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management. The company has presence in over 80 countries and is part of Kantar, one of the world’s largest insight, information and consultancy groups.
The integration process has been underway since 2009 in countries in which both TNS and RI operate. M
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