Recommerce – ‘trading in’ is the new consumer phenomenon

It’s never been easier for consumers to unlock the value in past purchases, says trendwatching.com. Novel brand buy-backs, exchange schemes, online platforms and mobile marketplaces offer smart and convenient options for consumers keen to ‘trade in to trade up’, alleviate financial strains and/or quell environmental and ethical concerns.

Indeed, ‘recommerce’ is now increasingly affecting even consumers’ initial purchase decisions, according to trendwatching.com. Just as they do when buying car or home, consumers are factoring an item’s resale value into the cost of ownership for an ever-wider range of purchases.

For more visit www.trendwatching.com/briefing.

 

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