Rubbing out .com

Is it time to rub out the internet birthmark of dot.com? According to some observers, the dot.com frenzy will soon go the way of grunge rock as an outdated fad that swept by quickly but left an impression.
A US product naming firm says that because the web is becoming all pervasive, dot.com could be super-fluous. While having dot.com has branding benefits and has enabled new venture capital to flow into net start ups, the benefits are now being analysed as “selectively beneficial”.
Increasingly say the observers, companies will think that long term they want to be known as leading business — not just an internet business. And that’s why the dot.com craze could go the way of grunge rock.

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