New CCO at Suntory Beverage & Food Oceania

Beverage manufacturer, Suntory Beverage & Food Oceania (formerly known as Frucor Suntory) has appointed Brad Erceg as Chief Commercial Officer, as the company works towards the launch of its new A$3 billion Suntory Oceania partnership, alongside sister business Suntory Global Spirits.

The company says in a statement that Erceg will have responsibility for the Australian and New Zealand sales teams, with more than 40 marketing brands in market when the Suntory Oceania partnership is live from mid-2025 in Australia and 2026 in New Zealand.

It says that throughout his 18-year tenure with Suntory, Erceg has demonstrated exceptional leadership and expertise across various pivotal roles, including General Manager New Zealand and Sales Director New Zealand.

Darren Fullerton, CEO of Suntory Beverage & Food Oceania, says Erceg’s appointment as CCO and his arrival as an executive leadership team member is a testament to his talent, leadership capability and future potential beyond commercial.

Brad Erceg

Erceg says the firm has a clear vision of how it can “disrupt and ignite the beverage category across Australia and New Zealand. It’s a privilege to step forward and lead our … team through this transformation as we continue to deliver for our customers”.

The company says that Licensed Sales Director, Gordon Treanor is recruiting a further 130+ roles to “support the new Australian Alcohol Licensed Route to Market function – a new sales team responsible for bringing Suntory’s … alcohol portfolio to market from mid-2025.”

The company explains that Suntory Global Spirits and Suntory Beverage & Food are partnering to create Suntory Oceania with a combined portfolio of over 40 brands and two local manufacturing sites, five distribution centres, and more than 1,500 staff.

“Critical to the delivery of the One Suntory Vision is their new, carbon-neutral Swanbank manufacturing facility in Ipswich, Queensland. This new +$400 million, 17-hectare greenfield site is the largest single FMCG investment into Australia in the last decade,” the company says.

 

 

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