Century
Richard J. Pech
Robert M.Pech
David M. Tweed
Dunmore Press
This book attempts to demonstrate how to manage and adapt in the fast moving and aggressive new economy. To do so, it introduces the concept of Business Manoeuvre Warfare (BMW) – the use of rapid, flexible and creative decision-making and subsequent strategies and tactics whose origins can be found in the practice of military and psychological warfare.
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