Case studY Ñ ROLLEX

Rollex Group wanted somewhere to give information to people about its new product range of ozone generators. These are machines that purify the air and can be used anywhere you want to eliminate smells or unclean air Ñ from dirty dogs to overcrowded offices. They can also be used to purify water, kill airborne bugs and mould and lengthen the life of food. Marketing ozone isn’t simple, because the benefits and its application require some explanation.
“What I wanted was repository for knowledge about who we are and what we do, so that when people came to us, they knew what ozone was, and we could give them demonstrations,” says Hugh Rose, manager of Rollex’s environmental sys-tems division.
He saw the web as the best way to tell the story to as many people as possible and to support the establishment of dealer network. CLEAR’s business package 0508GETONLINE provided trouble-free move onto the Internet.
“We’ve been so pleased with the results for ozone that we’ve asked the web designer to develop the site further to include all the company divisions,” says Rose.
The 0508GETONLINE package is paid for over 12 months to ease cash flows, includes professionally designed web-site, toll free number and matching domain name. CLEAR puts you in touch with an accredited website developer to build the site, and the package includes six web updates.

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