Cupples lists the brand “you” as needing to:

* have an appropriate reputation
* good negotiation skills
* the ability to get things done
* good emotional competence
* an awareness of yourself
* learn to stay poised
* ensure your emotional radar is working
* know how to treat peers
* take people along with you.

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Management Digital Issue – July 2026

Welcome to our wellbeing issue, where we highlight organisations and individuals who are working hard to ensure their teams are being as well looked after as they should be. And that leaders are looking after themselves too.

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