Engaging customers today requires commitment from the entire company – and redefined marketing organisation.
How they see it: Three senior executives on the future of marketing
Virgin Atlantic Airways CEO Steve Ridgway, American Express CMO John Hayes, and Yahoo! Research scientist Duncan Watts on staying ahead of the changes rocking the world of marketing.
Gen Z is building careers around leverage. Every new skill, network, side project or AI capability increases their ability to negotiate, pivot or leave.
Expanded powers for members of the public to detain or restrain someone committing a criminal offence creates an interesting new challenge for organisational health and safety, says the Institute of Directors.
Trade Me CEO Anders Skoe has announced he will step down at the end of September. He will be replaced by Kul Singh Kargil, previously Real Estate Australia Group’s chief commercial and marketing officer.
