INTOUCH : executivepulse

Business people put quality ahead of price and are more likely to consider environmental factors when making purchasing decisions.

Thinking about the way in which you buy goods and services, and the factors that have the biggest impact on what you buy, would you say that…

New Zealanders
Business decision makers
Price is the most significant factor in your purchasing decisions46%28%
Quality is the most significant factor in your purchasing decisions32%45%
Ethical (human impact) attributes are the most significant factor in your purchasing decisions5%
6%

Environmental (impacts on the natural world and resources) attributes are the most significant factor in your purchasing decisions 9%
11%

Social impacts are the most significant factor in my purchasing decisions1%2%
Don’t know3%3%
Other factors are more significant (please specify)4%5%

Source: ShapeNZ survey for NZ Business Council for Sustainable Development. February 2010. N=1102 respondents including 248 business managers, proprietors, self-employed and professionals. Maximum margin of error +/- 6% on business sample.

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