1. 32 percent. The computer industry. Modems, computers, accessories and software.
2. 24 percent. The travel industry. Travel, hotels and events.
3. 19 percent. The entertainment industry. Interactive leisure products such as edutainment (infotainment and games), music and films (video, DVD and CD), books.
4. 10 percent. Gifts and flowers. Chocolates, postcards, flowers, gimmicks, merchandising,
5. 10 percent. Apparel and other product categories. Insurance and banking. Search databases/reference works. Transport, dispatch and communication. News reporting, research, information.
6. 5 percent. Food and beverage. Personal placing of orders and delivery. Provisions (food, drink, etc)
Source: Brand Building on the Internet by Lindstrom and Andersen.
2024 Māori business leaders shaping Aotearoa’s future
Aotearoa’s Māori business leaders who are driving change were honoured at the 2024 Ngā Tohu Kaiārahi Pakihi Māori o Aotearoa | Aotearoa Māori Business Leaders Awards recently. A macadamia pioneer,