1. 32 percent. The computer industry. Modems, computers, accessories and software.
2. 24 percent. The travel industry. Travel, hotels and events.
3. 19 percent. The entertainment industry. Interactive leisure products such as edutainment (infotainment and games), music and films (video, DVD and CD), books.
4. 10 percent. Gifts and flowers. Chocolates, postcards, flowers, gimmicks, merchandising,
5. 10 percent. Apparel and other product categories. Insurance and banking. Search databases/reference works. Transport, dispatch and communication. News reporting, research, information.
6. 5 percent. Food and beverage. Personal placing of orders and delivery. Provisions (food, drink, etc)
Source: Brand Building on the Internet by Lindstrom and Andersen.
Forming partnerships with Māori business
Guest Contributor
November 18, 2024
Broadcaster and journalist Mike McRoberts (Ngāti Kahungunu) will be speaking to directors and the business community at an Institute of Directors’ event Te Ōhanga Māori: Connecting with the Māori economy.
