1. 32 percent. The computer industry. Modems, computers, accessories and software.
2. 24 percent. The travel industry. Travel, hotels and events.
3. 19 percent. The entertainment industry. Interactive leisure products such as edutainment (infotainment and games), music and films (video, DVD and CD), books.
4. 10 percent. Gifts and flowers. Chocolates, postcards, flowers, gimmicks, merchandising,
5. 10 percent. Apparel and other product categories. Insurance and banking. Search databases/reference works. Transport, dispatch and communication. News reporting, research, information.
6. 5 percent. Food and beverage. Personal placing of orders and delivery. Provisions (food, drink, etc)
Source: Brand Building on the Internet by Lindstrom and Andersen.
New Zealand’s governance challenge is bigger than director fees
Guest Contributor
August 14, 2026
When conversations turn to attracting board talent, organisations tend to reach for the same lever – pay more. It’s an understandable instinct, but increasingly, it may be the wrong one, writes remuneration expert Cathy Hendry.
