What do hypnosis and market research have in common? For one US researcher, his interest in both has led him to business hypnotising focus group subjects.
This point of difference in the competitive market research industry is based on the fact he believes people lie or exaggerate for all sorts of reasons in focus groups.
However, through hypnosis they’re more relaxed and the answers are more honest.
Under pressure, leaders default to their dominant behavioural style. The leaders who know what that is, and what it gives, or costs, the people around them, are the ones who
pAI² – a social impact technology company – has appointed Nicki Raistrick as chief executive, which the company says marks an important step in the group’s next phase of growth
Despite near universal optimism in the rural sector, a panel of New Zealand’s leading food and agri minds say the sector must be intentional about its future path if it’s to successfully navigate the social, economic, environmental and technological forces impacting its operating environment.
