What do hypnosis and market research have in common? For one US researcher, his interest in both has led him to business hypnotising focus group subjects.
This point of difference in the competitive market research industry is based on the fact he believes people lie or exaggerate for all sorts of reasons in focus groups.
However, through hypnosis they’re more relaxed and the answers are more honest.
2degrees’ 2025 Shaping Business Study has found New Zealand’s business sector is the most optimistic it has been since the survey began in 2021, with leaders significantly more optimistic than
Meridian Energy has appointed Rory Blundell to the newly created role of general manager, strategy and portfolio. He was previously the firm’s group strategy manager. Meridian says he brings more
The global economic outlook has worsened since the start of the year, as rising economic nationalism and tariff volatility fuel uncertainty and risk stalling long-term decision-making, according to a World
