What do hypnosis and market research have in common? For one US researcher, his interest in both has led him to business hypnotising focus group subjects.
This point of difference in the competitive market research industry is based on the fact he believes people lie or exaggerate for all sorts of reasons in focus groups.
However, through hypnosis they’re more relaxed and the answers are more honest.
Thanks to the 24/7 connectivity of modern work life, it can feel like taking leave and being on leave are two different things. But, writes Kate Kearins, they shouldn’t be.
Article by John A Norrie, CEO Tranxactor Why Retail Groups Should Think Twice For decades, multi-merchant coalition loyalty programmes have been marketed as the silver bullet for retail customer engagement.
The Reserve Bank of New Zealand – Te Pūtea Matua is highlighting how it’s working to ensure that New Zealanders can continue to withdraw cash, pay with cash and deposit
